Service 05
Make your catalogue convert, not just exist.
Category and product pages that cannibalise each other, faceted navigation eating your crawl budget, thin manufacturer copy — e-commerce SEO problems compound at scale. We fix them with systems built for catalogues that never stop changing.
from €2,900, one-off, excl. 19% USt.
Signals you need this
Category and product pages are cannibalising each other in the rankings.
Faceted navigation and filter URLs are exploding your crawl budget.
Your product copy is the same manufacturer-supplied text as everyone else selling the same item.
Seasonal or inventory changes keep breaking URLs and losing rankings you'd already earned.
Your catalogue changes weekly and manual optimisation can't keep up.
You're on Shopware, Shopify or WooCommerce and generic SEO advice doesn't account for the platform.
What's included
Catalogue architecture
- Category and product-page cannibalisation audit and fix
- Faceted-navigation and filter-URL crawl-budget cleanup
Templates at scale
- Product and category page templates built to rank without one-by-one manual work
- Platform-specific technical fixes for Shopware, Shopify, WooCommerce or a custom build
Content at scale
- Systems for improving thin or duplicated product copy across large catalogues
- Structured data for products, pricing and availability
Our approach
01
Catalogue Audit
We map cannibalisation, thin pages and crawl waste across your full catalogue, not a sample.
02
Templates
We fix product and category templates once, so every page in that template benefits — not one page at a time.
03
Faceted-Nav Fix
We resolve which filter combinations should be indexable and which are wasting crawl budget.
04
Content at Scale
We build a repeatable system for improving product copy, not a one-off rewrite project.
05
Monitor
Catalogues change constantly — we monitor for new cannibalisation and broken URLs as inventory shifts.
What good looks like
Organic-attributed product-page revenue
Illustrative pattern, not a specific client's results.
We track organic-attributed revenue at the product-page level — the metric that matters to a catalogue business — not just rankings or traffic, which can rise without a single extra sale.
Pricing snapshot
Full SEO Audit
SEO Scale
built for catalogue-scale ongoing work.
Frequently asked questions
That's exactly what templated, scalable optimisation is for. We fix templates and systems, not individual pages one at a time, so changes to your catalogue don't undo the work.
Shopware, Shopify, WooCommerce and custom-built platforms are all in scope — the audit identifies platform-specific issues, not generic advice that ignores how your CMS actually works.
Catalogue-scale sites take genuinely more time to audit properly — hundreds or thousands of pages, not a handful. The Full Audit reflects the real scope, not a padded price.
We build the system and templates for it — briefs, structure, and prioritisation by revenue potential — rather than manually rewriting every SKU, which isn't realistic at catalogue scale.
Yes — if every competitor selling the same product uses the same description, Google has no reason to prefer yours. We flag exactly which products need original copy first, by revenue potential.
Related services
Foundations
01Technical SEO
Fix what's blocking you
Catalogue sites live or die on crawl budget and indexing — the technical foundation matters more here than almost anywhere else.
Growth
06International SEO
One brand, two markets
Selling the same catalogue into a second market brings hreflang and duplicate-content risk on top of everything else.
Find out what your catalogue is losing to cannibalisation and crawl waste.
The Full Audit is scoped for real catalogue size, not a sample.