FAQ
Questions worth answering honestly.
Straight answers to the objections that actually stop people from starting — no vague benefit-speak, no dodging the hard ones.
Pricing & contracts
Because a buyer shouldn’t need a sales call to find out what something costs. Every package and audit on this site has a real, net price — what you see is what we invoice, plus 19% USt.
For the Starter Audit, yes — it's a fixed-price, scoped deliverable for sites up to 50 pages, not a taste of a bigger sell. For a retainer, SEO Starter at €890/month is built for a single-location business, not a Mittelstand catalogue.
Monthly retainers run a 3-month minimum, then continue monthly with 30 days' notice — no 12-month lock-in, no auto-renewal surprise. Choose 6 months prepaid instead, and it works differently: you pay the full term up front, nothing further is charged during it, and how the engagement continues afterwards is set out in our Terms and confirmed with you before the term ends.
Every price on this site is net, excl. 19% German USt., added at checkout and shown on the invoice. If you're a VAT-registered business elsewhere in the EU, the reverse-charge procedure may apply — add your USt-IdNr. at checkout and we'll confirm on your invoice.
Cancel before we begin work for a full refund. Once we've started, you're billed for the work completed to that point — full detail on the Cancellation & Refunds page.
Getting started
We confirm scope by email within 1 business day, run the audit, and deliver a written report with prioritised fixes — no retainer required to get it.
It depends on the discipline — technical fixes can show up within the first reporting cycle, while content and link-building work typically compounds over several months. See our Results page for the illustrative pattern per discipline, and our Process page for the reporting cadence.
No — an audit or a consulting block works fine alongside an existing arrangement. A retainer generally works best as a single ongoing relationship, but that's a conversation, not a requirement to terminate anything before you talk to us.
For an audit: read-only access to Search Console and Analytics. For a retainer: the same, plus whatever access your CMS requires if you'd like us to implement fixes directly rather than handing them to your developer.
How we work
Yes — one Karlsruhe team delivers both, including this site itself, which is fully built in both languages.
No, and any agency that promises one is telling you something that isn't true and isn't legal to promise in Germany. What we commit to is the method, the reporting, and the work — not a specific position.
One account lead who owns your reporting call, backed by a technical lead and a content/outreach lead depending on your scope — see our About page. Not a rotating support queue.
Monthly, against a fixed framework — rankings, organic traffic, conversions, technical health — as a written summary plus a call, sourced from Google Search Console and Analytics. Full detail on our Process page.
Tell your account lead — a pause doesn't cancel your minimum term, it moves the clock. We'd rather pause honestly than bill for work that isn't happening.
Technical & platforms
Yes — Shopware, Shopify, WooCommerce and custom builds are all in scope. Audits and retainers identify platform-specific issues rather than giving generic advice that ignores how your CMS actually works.
For an audit, read-only access to Search Console and Analytics is enough. Implementation work on a retainer needs the access appropriate to your CMS — we'll tell you exactly what, and why, before asking for it.
Google Search Console and Analytics as the source of truth, plus crawl and Core Web Vitals tooling named specifically in your report — you keep or get invited to your own properties; our reporting sits on top of your data, not instead of it.
Still have questions?
Ask us directly — by form, phone, or a free 20-minute call.