Service 02
Rank the pages that actually sell.
Traffic without conversions usually means the wrong pages are ranking for the wrong terms. We map keywords to intent, fix what’s already live, and brief what’s missing.
from €890/month, excl. 19% USt.
Signals you need this
You have decent traffic but it doesn't convert.
Pages were written for 2015-era search and it shows.
You're ranking for the wrong intent — informational traffic on a page built to sell.
Your keyword targets were picked once, years ago, and never revisited.
There's no clear expertise or trust signal on the pages that should have one.
Content gets published but nobody checks whether it ranks.
What's included
Keyword & intent mapping
- Keyword research mapped to your actual money pages, not a generic list
- A search-intent audit checking each page targets what people are actually looking for
Content briefs & structure
- Content briefs for your writers (yours or ours) covering structure, target terms and competitive gaps
- Internal linking that supports your priority pages
On-page optimisation
- Titles, meta descriptions, headings and on-page elements fixed across priority pages
- Expertise and trust signals added where they're missing
Our approach
01
Research
We research the keywords your buyers actually use, not the ones that sound impressive.
02
Map
We map every priority keyword to one specific page — no two pages competing for the same term.
03
Brief
We write briefs your existing writers can use directly, or we write the content ourselves.
04
Optimise
We fix on-page elements across priority pages: titles, structure, internal links, trust signals.
05
Measure
We track non-brand clicks to money pages — the metric that actually reflects new demand.
What good looks like
Non-brand organic clicks to money pages
Illustrative pattern, not a specific client's results.
We track clicks to the pages that make you money, filtered to exclude people already searching your brand name — the cleanest read on whether new content and on-page work is actually pulling in new demand.
Pricing snapshot
SEO Starter
SEO Growth
for a fuller content and on-page programme running alongside technical work.
Frequently asked questions
Yes, and it works with them, not instead of them. This is keyword mapping, structure and strategy that sits upstream of writing — we hand your writer a brief, not a finished draft that ignores their voice.
By revenue potential and current gap — pages close to ranking with real commercial intent behind them get priority over long-shot topics.
Rarely all at once. We prioritise the pages with the clearest upside and work through the rest in order, so budget goes where it moves the needle first.
Technical SEO is infrastructure — can Google crawl and render your site correctly. This is words and structure — is the right page targeting the right term. Most sites need both; we tell you honestly which one to fix first.
Both are available. Some clients want briefs for their own writers; others want us to write. We scope it either way, explicitly, before starting.
Related services
Not sure which pages to fix first?
A 20-minute call is enough to tell you where the biggest gap is.