Service 06
One brand, two markets, no self-sabotage.
Expanding into a new market usually means hreflang errors, duplicate content, and a global site quietly competing with itself. This page is proof it can be done properly — this site is itself a fully parallel English/German build.
from €2,900, one-off, excl. 19% USt.
Signals you need this
Hreflang tags are missing, broken, or don't point both ways.
The same content is ranking against itself in two languages or two country versions.
The site was translated, but nobody localised the keyword research for the new market.
You’re entering the German market and don’t know if "translate the site" is even the right first move.
One global site structure is cannibalising itself across markets instead of ranking cleanly in each.
What's included
Hreflang & architecture
- Full hreflang audit and correct reciprocal implementation
- A URL structure decision — subdirectories, subdomains or ccTLDs — scoped to your situation
Market-specific research
- Keyword research done natively per market, not translated from the original
- Search-intent and competitor differences between markets identified before content is built
Localisation, not translation
- Content and on-page elements localised for the target market's actual search behaviour
- Technical setup for Search Console and geotargeting per market
Our approach
We research keywords and search intent natively in the target market — a direct translation of your existing keyword list is usually wrong.
We implement correct, reciprocal hreflang and decide the right URL structure for your situation — the same approach this site itself uses for English and German.
We localise content and on-page elements for how people in the target market actually search — not a word-for-word translation of the original.
What good looks like
Per-market organic share
Illustrative pattern, not a specific client's results.
We report organic visibility separately per market — a market entry that grows the new market's share while quietly cannibalising the original one isn't success, even if the combined number looks fine.
Pricing snapshot
Full SEO Audit
scoped to include a hreflang and multi-market technical review.
Consulting Block
for senior guidance before you commit to a full market-entry programme.
Frequently asked questions
Translation and localisation aren't the same thing. Translated content usually targets the wrong keywords for the new market and, without correct hreflang, competes against your original site instead of complementing it.
A language switcher is a UI feature. International SEO is the underlying architecture — hreflang, URL structure, market-specific keyword research — that makes each language version rank correctly on its own.
Yes, in both directions — this is our most self-evidencing service. This site is a genuine parallel English/German build with correct reciprocal hreflang, built and maintained by the same team offering the service.
Hreflang is one of the most commonly broken pieces of technical SEO — non-reciprocal tags, wrong language codes and missing self-references are extremely common even on sites that "have" hreflang.
Yes — English-speaking and other EU markets are in scope. The market-research and localisation approach is the same regardless of the specific target language.
Related services
Growth
05E-Commerce SEO
Category and product visibility
Selling a catalogue into a second market compounds international and e-commerce technical issues — most multi-market retail clients need both.
Foundations
01Technical SEO
Fix what's blocking you
Hreflang and market architecture are fundamentally technical SEO — this service is built on the same discipline.
Multi-market scoping needs a conversation, not a checkout.
Tell us about your current markets and where you're expanding — we'll tell you honestly what it needs.